Jobs Open for Youth JOY

JOY logo


Picture3The objective of the Integrated Agribusiness Hubs Project – Job Open to the Youth, JOY - is boosting rural youth empowerment and decent employment opportunities in Kenya and Cameroon through the provision of innovative financial and non-financial services. Organized into main hubs and satellites will accompany 2500 youth (50% female, 50% male) in the start-up of their enterprises and placement into agribusiness and companies. These are youths in relevant agriculture territories and match IFAD supported projects.

The JOY project effective start date is August 5, 2021, and completion date is June 30, 2024. It is implemented by PROCASUR in alliance with the International Labour Office (ILO), USTADI Kenya and AGRO-PME Cameroon, bringing on board practical and demonstrated experience on matters pertaining to rural youth and agribusiness. It presents a mix of national and international private, and intergovernmental organizations with cross-cultural attributes that provide an excellent platform of sharing and cross learning.

The theory of change addresses through two components four critical reasons for sub-optimal integration of integration of youth in agriculture value chains. These are:

  1. Non conducive enabling environment for youth employment
  2. Limited access to assets by the youth, such as land, technologies, finance and services
  3. Lack of knowledge and technical skills of youth and service providers
  4. Negative perception of agriculture as unattractive to young people.

The Hubs and satellites will:Picture4

  1. Follow an integrated approach in mentorship and coaching
  2. Enlarge knowledge and talent to create and groom agribusinesses
  3. Improve access to improved and innovative agricultural technologies
  4. Engage in youth-to-youth technology transfer
  5. Strengthen young agripreneurs nutrition awareness
  6. Provide shared facilities and equipment for co-working
  7. Contribute to rural enterprise diversification and job creation
  8. Invest in shaping an enhanced rural institutions environment
  9. Shift to nonconventional renewable energies (NCRE).

At least three IFAD supported operations will benefit from JOY. The project will select the target operations in coordination with IFAD country offices in both countries. Moreover, due to the hub’s business model, a larger number of clients partners, including government, other IFIs, the private sector and the youth themselves will be identified and engaged.


Potential JOY partners from IFAD and ILO in Cameroon and Kenya


  • Programme de Promotion de L’Entreprenariat Agropastoral des jeunes (PEA-Jeunes)
  • Commodity Value Chain Development Support
  • Project.
  • YouthTools Grant
  • Measures to improve the conditions of domestic workers


  • Aquaculture Business Development Programme
  • Programme Climate Resilient Agricultural Livelihoods Window
  • Upper Tana Catchment Natural Resource Management Project
  • Kenya Livestock Commercialization Project
  • Rural Kenya Financial Inclusion Facility
  • PROSPECTS - Inclusive jobs and education for refugees and host communities in Kenya
  • Better Utilization of Skills for Youth through Quality Apprenticeship (BUSY)

JOY Contact Person

Tom Anyonge, IFAD.
Drew Gardiner, ILO.
Ariel Halpern, PROCASUR.
George Mazuri, USTADI.
Leontyne Mofoke, AGRO-PME.


Summary of the first year workplan – August 2021 to August 2022

Being JOY a three-year project, expectation for the first year of operations are high. All in all, year one must set conditions for the hub model to become operational in the two countries while taking on-board the first youth generation. By the end of year one, JOY will have burned the start-up and pre-hub phases of the integrated agribusiness hubs. Moreover, a first group of over 400 rural young men and women (50:50) will be trained, coached, mentored, and connected in their path to waged or self-employment.

Picture2First year milestones:

1- Implementation arrangements made.

2- System, services and products upgraded.

3- Youth engaged and targeting strategy unfold.

4- Bringing the first generation of youth onboard.

5- Enabling the environment for youth agribusiness to grow.

The IFAD Youth Team provides close technical support throughout the pre-hub and start up phases. A Project Steering Committee (PSC) chaired by PROCASUR as lead agency and integrated by USTADI and AGRO-PME and ILO as partners, will oversight the Project. Cameroon and Kenya governments and IFAD are invited to participate as observers. The PSC will link with the existing platforms for advisory objectives.

At a different level, JOY will pursuit to exchange knowledge with the integrated agribusiness hubs supported by IFAD in Rwanda, Nigeria and Mozambique and more recently, Madagascar, Malawi, Ivory Coast and Algeria.


JOY’s kick-off Workshops

The kick-off Workshops are planned for September 14 and 15 in Kenya (at CoELIB in Nakuru) and September 16 and 17 in Cameroon (at CIMAR-TECH in Muongo). The Workshops will be also streamed through Zoom for those participants that find hard to make it in person. We will officially launch the JOY project in the countries with the participation of its main stakeholders, partners and implementers.